Jelly Entertainment will soon launch its UK deal with Bally’s Interactive. The B2B gaming supplier has already signed its licensing agreement with the online casino and is working its way to supply some of the player favorites like Rookie Racer, Cleopatrick, and Witches Go Wild. The integration of Jelly Entertainment with Bally’s will increase the supplier’s reach in the UK iGaming market where the casino is super active and cement its position as a leading go-to gaming developer for top-tier Online UK casino sites.
Details of the Partnership
Leading B2B gaming supplier, Jelly Entertainment has made an agreement with US giant Bally to introduce its slot game portfolio to UK gamers.
The expansion of Bally within the UK iGaming industry will bring in the existing lineup of slot games on the platform such as CleoPatrick, Witches Go Wild, and Midas Riches, along with new titles like Rookie Racer and The Night Train Twinways.
The games will be made available across the network of brands under Bally, including Virgin Games and Jackpotjoy.
The Jelly-Bally partnership is designed to expand the footprint of Jelly Entertainment across the United Kingdom and leverage Bali’s already established market presence.
The Chief Business Development Officer at Jelly Entertainment, David Newstead commented on the deal, “This deal is another huge step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the industry’s key players recognize the quality we have in content creation.”
Newstead emphasized that the deal would significantly raise their profile within the UK and showcase the iGaming industry’s recognition of the platform’s content quality.
Bally’s Interactive VP Product, Craig Staples said that Jelly Entertainment has made waves in the UK in a very short time, all because of its hit slot games and hassle-free straightforward partnerships. Collaborating with Jelly Entertainment will bring fresh and reputable titles to their lineup and give their registered users more exciting games that have proved to be crowd-pleasers in the UK iGaming market.
Strategic Implications and Future Prospects
Jelly Entertainment was launched in the UK in 2020 and quickly rose to prominence within the iGaming sector because of its range of core gaming titles. The organization has released popular games like Blackbeard’s Booty, Rookie Racer, Witches Go Wild, Eagle Of Fortune, Muertos Fortune, Origins Of Existence, Glorious Diamonds, Midas Riches, 3 Jokers, and Cleopatra.
Most of these titles will now be available to US gamers for the very first time. Apart from the recent collaboration with Bally’s Interactive, Jelly has also united with betPawa, PokerStars, Inbet, and ComeOn platforms ever since its launch five years ago.
On the other hand, Bally’s has served as a player in the US gaming industry as a predominant force in over 10 states and 13 casinos ever since it was launched two decades ago in 2004.
In January, Jellys announced its partnership with Microgame, an Italty-based online gambling company to introduce its gaming portfolio to more than 50 operators in the country. These partnerships aim at diversifying and enriching Bally’s gaming portfolio in the fiercely competitive UK gaming market.
The introduction of innovative slot games supplied by Jelly will help Bally attract a wider audience and enhance player engagement.
Overall, the deal underscores the significance of content quality and diversity in attracting and retaining player interest and experiencing sustainable growth in the online gaming sector in the UK.
