Cherry Play, after joining forces with BetCity, has remained busy making its market debut and rolling out two slot games every month into its system in the Netherlands. The ambitious provider has extended its initial titles like Golden Cherry Jackpot and Multi Banks to Hard Rock Casino NL and introduced a subscription licensing model, in place of the traditional revenue sharing agreement. The studio’s initial gaming offerings are now available to gamers in the regulated Dutch market and it aims to expand to other corners of the world.
Cherry Play’s Game Offering in the Netherlands
Cherry Play, an interesting gamification platform, recently announced its partnership with Hard Rock Casino NL to debut a wide range of slot games in the Netherlands.
Cherry Play will introduce a wide range of games, including Golden Cherry Jackpot, Super Coin, Multi Banks, and more to Hard Rock, which will become the 1st to use the subscription-based license model.
Hard Rock will benefit from the subscription model, allowing the operator to pay fixed fees for the gaming titles offered by Cherry Play rather than following an industry-standard revenue share.
The partnership aims to provide an element of financial predictability, and at the same time, encourage operators to promote the products and games that Cherry Play offers. CEO at Cherry Play, Olga Bajela commented that the games offered are excellent for any software provider or gaming studio, and the commercial agreements through which the products are offered need to be shaken up, which is why the subscription offering was introduced.
Hard Rock Casino’s CEO stated, “We look to differentiate in our game offer to our valued players and believe Cherry Play fulfills that role with ferme. We are delighted to be amongst the first online casino operators to offer its content to players in the Netherlands.”
The ambitious gaming provider, Cherry Play is currently on a global mission to disrupt the provision space made for slot games through unique commercial models with goals to secure gaming licenses beyond the Netherlands.
Hard Rock Casino NL provides diverse and entertaining games which solidifies its position in the fiercely competitive market and differentiates the platform from other leading online casinos in the Netherlands.
Cherry Play’s Leadership and Future Plans
The former StakelogicCOO and the current Cherry Play’s CEO, Olga Bajela showed excitement at the announcement of the Cherry Play-Hard Rock partnership, marking its debut in the Netherlands.
There are further plans to expand Cherry Play’s footprint in Europe and release two games every month as a part of its growth strategy.
Cherry Clay also aims to produce high-quality slot games and make sure that the studios develop them based on the unique subscription model. As a part of its innovative and continued growth strategy, Cherry Play will also bring a combination of smart commercial offerings and top-notch content in the Netherlands and beyond.
