Crown Resorts Cashes in on the Few VIP Gamblers Visiting its Properties
Australia-based casino operator Crown Resorts on Wednesday announced the ‘normalized’ revenue generated by its domestic casinos. It is happy to earn good revenues in the 1st half of the year from their extremely small group of a clientele of Asian VIP gamblers.
Crown declared that in the 2nd half of the year, domestic casinos had created a ‘normalized’ revenue of AU$1.46 billion. This was a decline of 5.2% as compared to the revenue generated in 2018. Normalized earnings came down by 9.7% to AU$390.4 million, whereas net profit after deduction of tax fell 11% to AU$172.7 million.
‘Normalized’ figures level out the sporadically wild variation in the gambling activity of VIPs. This approach adopted by most Australian gaming companies as it helps them sweep significant setbacks under the carpet. With the use of this method, the statutory results projected by Crown was very impressive.
Asia-Pacific casino operators, in general, have been facing a slowdown because of VIP gambling slowdown. However, Crown is in an even tighter situation after the 60 Minutes exposé created a public relations nightmare for it; because of this, there is a potential threat to its Sydney casino license as well.
The overall revenue earned by the casinos run by Crown from VIP gambling slipped to 34.2% to AU$13.1 billion in H1, but its flagship property Crown Melbourne reported a VIP win rate of 2.3%, which is more than twice that of H1 2019 rate of 1.02%. It was due to this that even though the VIP turnover in Melbourne was down by 40%, the win rate of VIP was up by more than one-third at AU$239.6 million.
Crown CEO Ken Barton stated that the firm witnessed softer trading conditions, especially during the Lunar New Year. Without getting into further details, the firm maintained that they were diligently following the guidelines issued by health personnel.
Barton also avoided giving out too much insight concerning the current controversies in which Crown is presently embroiled in, which includes an investigation by gambling regulator of the New South Wales into the suitability of Melco Resorts and Entertainment to have possession of significant percentage of stake in the firm.