Games Global, the well-known British online casino provider, has entered into a deal with the UFC. The agreement was facilitated by the licensing agency, IMG.
Tracey Bleczinski, UFC’s Senior VP of Global Consumer Products, praised the agreement. Tracey stated that UFC has been searching for an avenue to elevate its user experience. In a news release, the VP confirmed that the new deal provides said avenue.
According to Tracey, the UFC is always finding innovative ways to entertain its global fan base. The latest partnership with Games Global also paves the way to that goal. Their deal brings a new surge of energy and intensity to the Octagon via UFC-based slot machines.
The VP believes that these titles will be a success among fans. UFC is thrilled to be joining hands with Games Global, the leading iGaming content provider and distributor. The partnership will help the UFC deliver a top-notch entertainment experience.
Games Global anticipates launching the first virtual slots with a UFC theme in July. Reports anticipate a preliminary launch of the games in May. The games have not yet received any announcements from online casinos.
However, the deal boasts the potential to expand Games Global’s and UFC’s customer base. The merging of shared demographics and improved excitement will cater to the online gaming and MMA industry.
The agreement states that Games Global will create personalized online slots for the UFC over the next three years. After the soft launch in May, the first roll-out will take place in July. Games Global will release the names of online casino operators that will offer the slots before that.
Customers should expect the UFC-themed slots to feature visuals bearing a resemblance to popular UFC figures. Games Global has asked users to be on the lookout for more casino-related news on the topic.
With the exclusive deal, the UFC can entice millions of fans who share a passion for excitement and action. Their partnership with one of the best casino operators is a sign that the entertainment company is ready for its next big expansion.
