Gaming Innovation Group (GiG) introduces SweepX, a sweepstakes casino base service, and links up with Primero Games, a sweepstakes operator, all in the US.
In the case of SweepX, it provides double wallet store control about prize rewards, along with GiG’s AI-supported content management technology. This involves GiG’s actual currency iGaming base, currently active in the US, as well as Europe and Latin America. There is a sweepstake back office attached, along with an AI supported gamification layer and a collection consisting of content related to sweepstake casino.
Coming with the release is the calculated association with Primero Games. As per the understanding between the two entities, GiG will be responsible for boosting the growth and spread of Primero Games within the online sweepstakes casino space. Primero Games was officially set up in 2009, and it was involved in building software and tools for the gaming arena. The company is known to operate more than 50,000 sweepstakes machines throughout America. It owns Storm Games, a UK-based retail operator, and the content studio.
According to the Chief Business Officer at GiG Platform & Sportsbook, Andrew Cochrane, much effort was put into creating SweepX. It is a top-of-the-line platform, along with AI-oriented services that come through the high-end technology that the company possesses pertaining to the social gaming arena. This will help it spread its business further in the US.
In the words of Primero Games CEO Barry Rutherford, the amalgamation of GiG’s technology and its exclusive content will simply fire up the US markets and solidify Primero Games’ position in the iGaming space in the US and beyond.
GiG intends to divide its businesses related to GiG Media & Platform and Sportsbook, as per its Chairman, Petter Nylander.
