Establishing an online presence in New Jersey, Hard Rock has only been bolstering its portfolio of online casino games and expanding the list of its providers. The latest in this line of partnerships is Aristocrat Interactive, through which Hard Rock seeks to bring a range of new popular games to its already vibrant portfolio. This partnership was announced on Tuesday and is expected to add a lot of value to the games that Hard Rock Digital will offer players.
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, also highlighted the company’s fast expansion in the online casino market. Within a short time, Hard Rock has managed to add almost 1,000 new games to its collection, thereby increasing its stock and satisfying the increased demand of its customers. With this partnership, Hard Rock is poised to attract even more players, potentially boosting its revenues and reinforcing its position as one of the best online casino USA platforms.
Buffalo, Astuce Firelight II, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements are some popular Aristocrat games. These titles are familiar to people worldwide, especially in casinos, for their interesting and engaging gameplay. In a recent press release, Williams said that he was thrilled to be able to introduce such popular Aristocrat Interactive games into Hard Rock Bet, as this would complement their capacity to deliver exceptional entertainment to the players.
The addition of Aristocrat’s products is expected to diversify Hard Rock’s digital offering, which saw significant profit growth in 2024. That success was the introduction of the Buffalo slot in New Jersey online casinos in 2023, which quickly boosted its popularity in both retail and online formats. This was confirmed by the data from the Eilers-Fantini Central Game Performance Database, which established that Buffalo had the highest GGR in November 2023. This goes to demonstrate its popularity and potential revenue-generating power for Hard Rock.
By steady expansion and constant enhancement, Hard Rock became one of the leaders in revenue in New Jersey’s online casino segment. Despite heavy competition from leading players like DraftKings and FanDuel, which recorded $42.2 million and $40 million respectively in May, Hard Rock came sixth with about $9 million in revenues. This was way higher than what the company earned in September of 2023, which was $6.2 million. Other major players in the market include BetMGM, which is $22.8 million; Borgata, which is $18 million; and Caesar, which is $12.4 million.
Recent revenues for Hard Rock have increased, which is anticipated to reach $9 million in May 2024, proving the company efficient in developing and enhancing gaming portfolios. Thus, by agreeing on the deal with Aristocrat and adding their popular games to the list of available games, Hard Rock has provided themselves with the perfect conditions to reach and potentially exceed $10 million in revenue soon, which will make them a tough competitor to other leading operators in the area.
As Hard Rock unlocked a new path and introduced new concepts into the world of online casinos, there is much more growth potential for even more revenues and a greater market share. This recent partnership with Aristocrat Interactive may just be a single move by Hard Rock to become the force it aims to be in the ever-developing online gambling market in New Jersey.