Pragmatic Play Secures Exclusive Live Casino Table Partnership with Flutter in UK & Ireland
Pragmatic Play has made an exciting move forward to bolster its presence within the live casino section by entering into an exclusive partnership with Flutter Entertainment.
This will significantly extend Pragmatic Play’s global reach and solidify its role as one of the most popular and go-to gaming suppliers for live gaming content within the diverse portfolio of Flutter.
This article will give an overview of the Pragmatic-Flutter partnership and how it has made an industry impact in Ireland and the UK.
Details of the Partnership
An agreement was signed between Pragmatic Play and Flutter where the former is gearing up to become an exclusive provider of live casino tables for its operations in Ireland and the UK.
The strategic partnership will have Pragmatic Play supply live content along with its comprehensive list of live casino games to Irish-facing and UK brands such as Sky Vegas, Betfair, Paddy Power, and other iGaming giants within Flutter.
All these Flutter-based brands will get access to exclusive live casino products and content. Added to this, the software provider will also offer Smart Studio solutions which will allow customization of gaming titles with respect to matching a specific branding. On the other hand, Flutter will be given specific games specially made for the target audience.
Chief Operating Officer at Pragmatic Play, Irina Cornides said that Pragmatic Play delivers unique and exceptional gaming experiences and is super thrilled to supply live casino tables to popular gaming brands in Ireland and the UK.
Commercial Director at Flutter, Roisin Hogan also added that the Smart Studio solution provided by Pragmatic Play perfectly aligns with Flutter’s strategic focus of delivering excellent customer experiences through innovation.
Pragmatic Play has expanded its partnerships with several other online casinos in UK and other parts of the world, enhancing its footprint on a global level.
Industry Impact and Significance
The partnership between Flutter and Pragmatic Play will build a long-standing collaboration between the two organizations and underscore their shared vision of offering unique, immersive, and engaging player experiences.
This deal comes at a time when live gaming products are witnessing exponential growth and gamers are increasingly looking out for real-time gambling experiences, combining thrill and excitement with seamless gameplay and high-quality visuals.
One of the key features of this agreement is the introduction of Pragmatic Play’s Smart Studio solution that will tailor the feel and appearance of live gaming tables for Flutter and provide the utmost flexibility to customize both the theme and design of the games. It will also ensure that the games perfectly fit with every brand identity.
High customization will allow Flutter to get the limelight in the fiercely competitive live casino industry and create personalized experiences for its users.
The partnership is not only about the technical elements of live gaming but also reflects wider industry trends which point to more gamer-centric innovation.
The flexible content solution and technological advancements brought about by Pragmatic Play also promise Flutter to enjoy a more competitive edge in the evolving gaming market.
With advanced technologies deployed within the Flutter ecosystem and Pragmatic Play’s commitment to providing exclusive and high-quality content, this collaboration will set the stage for success and growth for both the companies in the online casino vertical.
