As many expected, the news of Kentucky temporarily approving sports betting operators is leading to massive market changes.
The news nudged Sandy’s Racing and Gaming to enter a multi-year partnership with bet365. The collaboration will see Sandy’s Racing and Gaming allow online bets via the bet365 app.
Sports betting enthusiasts in Kentucky may be able to place retail wagers as early as September 7. On the other hand, they will have to wait till September 28 to place online sports wagers.
Given the untapped audience in Kentucky, the partnership will expose new opportunities to bet365. This will be the sixth United States region where bet365 has launched its services. The betting operator is expected to deliver promotions to eligible customers in the Bluegrass State.
Moreover, the bet365 app will run live streams of sports events. Above all, the platform will allow in-game bets, early payouts, same-game parlays, and more features. Unlike bet365, Sandy’s Racing and Gaming is a 75 million-dollar quarter-horse racetrack and entertainment venue.
Bet365 has reported a loss of £61.2 million despite an increase in revenue. The figure holds validity for the financial year 2022-2023. Bet365 revenue rises while profit falls in 2022-23, largely due to increased administrative and direct costs, according to the company. They have further justified this rise by saying that the revenue has eventually risen in their books.
The racetrack venue is a product of the joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky. It is being constructed in Ashland and is expected to be launched this autumn.
A spokesperson from bet365 talked about the recent development. The spokesperson stated that everyone at bet365 is thrilled about the partnership. As the quickest in-play product and the best same-game parlay experience, bet365 will help Sandy’s Racing and Gaming.
According to the betting news, the operator is also looking forward to bringing the bet365 brand to Kentucky, added the spokesperson.
Similarly, Revolutionary Racing’s CEO also praised the partnership. According to Prentice Salter, it is an exciting time for sports fans in Kentucky. Bet365 is a safe, fun, and trusted way to place bets on sports, and everyone is thrilled to be partnering with them.
