Super Bowl Preview – Without question, the commercials make an impact
Super Bowl commercials are known for being some of the year’s most expensive and highly-anticipated advertisements. Many of the most famous ads during the Big Game have become iconic and remembered long after the game is over. BetOnline patrons know that all too well.
One of the most impactful Super Bowl commercials of all time is Apple‘s “1984” commercial, which aired during Super Bowl XVIII in 1984. The ad, which introduced the Macintosh computer, featured a woman throwing a hammer at a large screen depicting a Big Brother-like figure giving a speech to a brainwashed crowd. The commercial was a nod to George Orwell’s novel “1984” and was a powerful statement about the power of technology to break free from oppression.
Another iconic Super Bowl commercial is Coca-Cola‘s “Mean Joe Greene” commercial from Super Bowl XIV in 1980. The commercial featured Pittsburgh Steelers defensive tackle “Mean” Joe Greene, who, after a tough game, receives a cold bottle of Coca-Cola from a young fan. Greene, who is initially gruff and unapproachable, thanks the boy and smiles as he drinks the soda. The commercial was a powerful reminder that even the toughest people have a soft side.
Another famous Super Bowl commercial is Budweiser’s “Frogs” commercial which aired during Super Bowl XXIX in 1995. The commercial featured three frogs sitting on a lily pad; one of them croaks “Bud,” and the other two join in to croak “weis” and “er.” The commercial was so popular that it was used for several years after its debut.
In recent years, Super Bowl commercials have become more of a spectacle, with brands increasingly using celebrities and elaborate production values to grab viewers’ attention. One of the most famous recent Super Bowl commercials is the 2017 “It’s a Tide Ad” ad campaign, which featured a series of commercials that all began the same way, with a man talking about how great a particular product was, only to reveal that it was actually just a Tide ad. The commercials were a clever play on the idea that all ads started to blend together and were a hit with audiences.
Another popular recent Super Bowl commercial is the 2018 “The Selfie Shootout” by Doritos and Mountain Dew. The commercial featured a battle between Peter Dinklage and Morgan Freeman, with the two actors lip-syncing to Busta Rhymes and Missy Elliott’s “Look at Me Now” as they compete to take the perfect selfie. The commercial was well-received by audiences and considered one of the year’s best commercials.
These are just a few examples of the most famous Super Bowl commercials throughout the years. Many more iconic commercials aired during the Super Bowl, each leaving a lasting impact on audiences and solidifying their place in advertising history.
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