1xBet, an association of English high-end soccer clubs namely, Chelsea, Tottenham Hotspur, and Liverpool has dispensed its operations in the United Kingdom after an investigative discovery of impertinent conduct on this Sunday.
The Russian gambling firm had restrained access to its UK site and is active on the social internet platforms for promotional reasons and to foster the association of its partners from Premier League.
A probe into the company’s global functioning revealed that 1xBet had been fueling a casino that features topless croupiers, betting on kids sports, and displaying ads on illicit websites and broadcasting live streams pimped up with three of the above-mentioned club’s logos. Responding to the discoveries, the Commission for Gambling concluded that it had given orders for the investigation.
1xBet was functioning under a white-label name with Russian company FSB Technologies. The UKGC of the given accusations probes both FSB and 1xBet.
The clubs’ best players like Roberto Firmino, Olivier Giroud, and Willian, all had run upfront campaigns for the firm that previously operated in Russia, now based out in Cyprus.
The 3 of the Premier clubs that came 2nd, 3rd and 4th will be sustained till the final season. It’s also reported that all of them have close links to the firm, 1xBet.
In August 2018, Tottenham said that 1xBet was to be designated as their partner for official betting in Africa. The company’s license had been confiscated in Kenya – a nation with a prevalent problem of excessive gambling, not bartering industry-wide tax concerns.
In the meantime, Chelsea & Liverpool in July had initiated pacts with 1xBet. Moreover, Spanish soccer leader Barcelona came at number 4th when ranking sports teams based on their value. It also has a betting association with the firm worldwide till June of 2024.
Responding to the incident, 1xBet accused marketing links overseas marketing for the promotion and ad displays on pirated websites.
An official from the company said the following words,
“If any of these third-party networks or partners are found to advertise the 1xBet brand on prohibited sites or sites which break the law, 1xBet shall investigate immediately.”
The tech company involved in betting, FSB Technology, mentioned that players’ assets will be secured on the illegal website and emphasized that it has tried to align with the regulatory policies of the UK. This move is expected to help revamp its licensing contract with 1xBet, a well-known player in the industry. For more insights, you can check out our comprehensive 1xBet review to understand the platform better.
Tottenham also spoke to a reporter about the firm reassuring them a safe and secure environment that protects its customers from the tide of “irresponsible gambling and addiction.”
Liverpool also affirmed that there had been limitations on their association to ensure the proper conduct of all marketing activities.
